The Elements of Effective Web Site Promotion

Search Engine Placement

Effective search engine placement is absolutely essential to an effective marketing plan. Your web page will be submitted to 40 of the most popular search engines, covering about 98% of all searches, by one of our web specialists who utilize the system to ensure maximum exposure!

We do everything possible to efficiently and effectively register your web site on the worlds most powerful search engines. Promotional Engines, also called Search Engines, Internet Directories, Indices and Lists, the vast databases that compile information about the many thousands of web sites on the Internet.

Each Search Engine has its own rules about registration. Some lists permit only a short Description from the applicant site, as little as thirty characters. Others allow a liberal amount of information, some up to 175 words. Listing of Keywords and Key Phrases can also be an important factor as is their order. By maintaining an updated information base on all of our Search Engines, we keep abreast of all the changing parameters of the various lists and will automatically tailor your submission to conform to their rules and guidelines. This maximizes each of your site announcements.

Net Copywriting

A key factor of web site promotion is widely overlooked--the effective practice of a new writing discipline that is called "Net Copywriting". Net Copywriting is a mixture between journalism, ad copywriting, plus a third element: appealing to the logic employed by the search engines in an ethical fashion. Like ad copywriting, it must be powerful, persuasive and concise so that it induces the reader to select a link to a site by virtue of its description. It must also attract the attention of the sorting logic employed by the search engines and directories, which determines where a site is displayed in a list. A single search can result in tens or even hundreds of thousands of results. If your site is not in the first ten results then you're out.

Promotion Profile and Submission

At MidasWeb we use the search engines' parameters and effective net copywriting to create a comprehensive search engine profile for your site. This Profile includes: keywords, relational keywords, keyphrases, titles, descriptions, headlines, and categories. These are use in your site's submissions process and in the creation of your site's coding. It is also important that your keywords appear liberally throughout the text of your site. This profile is then submitted on a regular interval to the search engines.

Additional Promotion Methods

We use a variety of other Online and Offline promotion methods to promote your site such as link exchange agreements (both free and fee-based), directory listings, and banner advertisements. We would be happy to explain each of these in detail. We are experienced at driving customers to your web site, your 24 x 7 storefront.

Call us now to find out how we can improve your customer service, increase qualified sales leads, drive customers to your door at a lower cost per sale and add to what matters most in any business - the bottom line.