The Elements of Effective Web Site Promotion
engine placement is absolutely essential to an effective marketing plan.
Your web page will be submitted to 40 of the most popular search engines,
covering about 98% of all searches, by one of our web specialists who
utilize the system to ensure maximum exposure!
We do everything
possible to efficiently and effectively register your web site on the
worlds most powerful search engines. Promotional Engines, also called
Search Engines, Internet Directories, Indices and Lists, the vast databases
that compile information about the many thousands of web sites on the
Each Search Engine
has its own rules about registration. Some lists permit only a short Description
from the applicant site, as little as thirty characters. Others allow
a liberal amount of information, some up to 175 words. Listing of Keywords
and Key Phrases can also be an important factor as is their order. By
maintaining an updated information base on all of our Search Engines,
we keep abreast of all the changing parameters of the various lists and
will automatically tailor your submission to conform to their rules and
guidelines. This maximizes each of your site announcements.
A key factor of web
site promotion is widely overlooked--the effective practice of a new writing
discipline that is called "Net Copywriting". Net Copywriting is a mixture
between journalism, ad copywriting, plus a third element: appealing to
the logic employed by the search engines in an ethical fashion. Like ad
copywriting, it must be powerful, persuasive and concise so that it induces
the reader to select a link to a site by virtue of its description. It
must also attract the attention of the sorting logic employed by the search
engines and directories, which determines where a site is displayed in
a list. A single search can result in tens or even hundreds of thousands
of results. If your site is not in the first ten results then you're out.
At MidasWeb we use
the search engines' parameters and effective net copywriting to create
a comprehensive search engine profile for your site. This Profile includes:
keywords, relational keywords, keyphrases, titles, descriptions, headlines,
and categories. These are use in your site's submissions process and in
the creation of your site's coding. It is also important that your keywords
appear liberally throughout the text of your site. This profile is then
submitted on a regular interval to the search engines.
We use a variety
of other Online and Offline promotion methods to promote your site such
as link exchange agreements (both free and fee-based), directory listings,
and banner advertisements. We would be happy to explain each of these
in detail. We are experienced at driving customers to your web site, your
24 x 7 storefront.
us now to find out how we can improve your customer service, increase
qualified sales leads, drive customers to your door at a lower cost per
sale and add to what matters most in any business - the bottom line.